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SmartLine vs MightyCall

SmartLine Review

GoDaddy, an Internet domain registrar, and web hosting company, most notably famous for its laughably oversexualized commercials featuring Danica Patrick (among others), has branched out into the VOIP market.

In August 2017 they launched GoDaddy SmartLine, with the slogan: “Your business deserves its own number.” More recently, they reconfigured their Smartline offerings to more accurately reflect the business phone number market. However, even with updates, Smartline isn’t offering much. Barry Saik, GoDaddy’s SVP & GM of telephony, said SmartLine was designed for new business owners who are “not ready to use all the minutes,” when the service was unveiled.

Capabilities Comparison: SmartLine vs MightyCall

MightyCall

SmartLine

Price per month
$ 20 / user
$ 29.95 / team
Minutes Included
Unlimited
Unlimited
Local or Toll-free numbers
3
1
VIP and Block lists
Yes
Yes
Texting
Yes
Yes
Call Recording
Yes
$ 5/ month
Business hours
Yes
Yes
Music on Hold
Yes
$ 5/ month
Auto-Receptionist
Yes
No
IVR & Multi-Level IVR
Yes
No
Availability status
Yes
No
Desk phones Support
Yes
No
Voice-to-Text
Yes
Yes
Webphone
Yes
No
Business contacts
Yes
No
Mini-CRM functionality
Yes
No
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Why is MightyCall the best alternative to SmartLine?

On the plus side, SmartLine has always been cheap. It ditched the initial $3.99/100 talk minute a month plan in favor of two “unlimited” plans: a local number for $9.99 a month and a toll-free number for $19.99 a month. Those prices are per user, but the system mostly seems designed for a single user, so prices are low.

However, the word unlimited has a massive asterisk next to it, as you actually only have about 2,000 minutes per month, in line with GoDaddy’s “Fair Use” policy. While most of the industry uses some sort of fair use policy, 2000 minutes per month is the lowest figure of any of the major providers. Likewise, Smartline only has a few features in the system, which makes doubling the price for just a toll-free number outlandish.

Compared against MightyCall’s $15 and $20 per user prices for its plans, Smartline’s prices don’t look amazing anymore. This is especially true considering you get only 1 local number for $9, whereas MightyCall gives you 3 numbers, local or toll-free.

Few Features for a Phone System

What features does SmartLine have to make any amount worth it? Not many. The reason for that is because Smartline is not VoIP, which the site takes care to explicitly mention. That means that the dozens of features embedded into the DNA of the industry cannot ever be added to Smartline.

High-level features like Call Recording, IVR & Multi-Level IVR, and Custom Greetings are not in the system’s baseline, that means you’ll be paying extra per month for them or worse, you won’t have access to them at all.

MightyCall Multi-level IVR

That leaves the service just with basic telephone features that have been around for decades such as business hours, customizable greetings, Caller ID & CNAM, and voice-to-text transcription. That’s it. Four features and a single number for your hard-earned money. That’s only enough if you are a solo entrepreneur, and not doing much business either. Any small business would blow through Smartline’s offerings like tissue paper.

MightyCall’s call routing

Not VoIP—What’s the Problem?

We all know major cell phone networks can be unreliable (hello, Verizon and AT&T!). That makes because Smartline is using the same telephony hardware that the traditional providers use.

As mentioned above, the service is not VoIP, which means it isn’t using the internet to transmit these calls. VoIP is able to offer great prices on call minutes because they do not solely rely on telecom providers. If you make a VoIP call from your office with WI-FI, you won’t be using the telecom service to place the call, saving you money.

Without being able to use Wi-Fi to make calls, your business will be at the mercy of a telecom giant, all the while another Smartline leech off them to charge you more per month. VoIP can use your cell service and Wi-Fi, giving you more flexibility.

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Conclusion

Smartline doesn’t pass the smell test. Even with low prices, the things included in the plans just aren’t substantial enough to ever get anyone to choose this over another VoIP provider. For entrepreneurs and businesses that are more serious and looking for a true VoIP system, Smartline isn’t it. GoDaddy lauds SmartLine as a way to “separate your business and personal information” and “build your professional image,” but the company clearly assumes customers know nothing about the market because those are the bare basics for any business phone number.

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MightyCall is a leader in VoIP on G2

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