GoNMF, a company located in Woodbridge, VA, sells engine lubricant. Specially, they sell NMF ionic friction reducing lubricant, one of the top lubricants in the industry. Thanks to this, they are extremely successful, and have had loads of clients calling in to tell them how pleased they were with the product.
This was a blessing and a curse: all businesses want happy clients, but CEO Joe Lehnerd is a private man and didn’t want to give his personal number out for marketing. In addition to that, accumulating customer reviews was also a difficult task, but with some help from a proper business phone system like MightyCall, they were able to organize that and so much more.
No need to use your personal number for business
A common mistake business owners make at the beginning of the journey is to use their personal number for both private and business matters, which creates a hectic call load, ruining life-work balance. What’s the point of that?
Fortunately, MightyCall allows you to route your business number to your personal number, so you can give customers your business number and never have to worry about your personal number getting out into the world. This was a relief for Lehnerd:
Privacy is really important for me, and MightyCall lets me use my cell phone without revealing my personal number. I also really like that my customers can click-and-call from my webpage, or call my business number, and those calls come to my cell phone.
To keep call loads even more under control, MightyCall also has the business hours feature. This allows you to receive calls within pre-set working hours and lets customers leave voicemails in case they call during off hours. Sticking to an established schedule is a core feature for creating boundaries that helps you have a healthier and more effective team.
Problem with the review collection process
The product that people were raving about is NMF Ionic Friction Reducer, an additive for engines, transmissions, and hydraulic systems that drastically reduces metal-on-metal friction by separating metal parts with a barrier of like-charged atoms. Think about like-poles on magnets, and you get the idea. People love it, so GoNMF reviews directly to Lehnerd were glowing:
I’m blessed with a product that is pretty amazing. My customers would call me and go on and on with all kinds of good things about it, and I was never able to write it down quickly enough.
The problem is, if those glowing reviews weren’t happening on a recorded line, you can’t really remember word for word what was said to put it anywhere as a good piece of testimonial. Not to mention credibility issues: nobody wants people questioning them. So, after adding MightyCall to the workflow, GoNMF was able to add those comments to the website, which helped them increase testimonial accuracy and credibility.
MightyCall features that help solve the problem
Thanks to a combination of MightyCall’s call recording and voicemail features GoNMF can now capture all the testimonials that are coming in, Lehnerd tweaked his MightyCall account to become an automatic testimonial-gathering machine.
We encourage our customers to leave testimonials, knowing that the voicemail system would capture the testimonials for us to put up on our website.
Small businesses often live and die by word-of-mouth advertising, even today in the age of social media. In fact, social media makes spreading word of mouth much easier than it previously was, meaning the process of gathering testimonials for a company like GoNMF a key part of its advertising strategy.
Importance of synchronized workflow for small businesses
Small business owners have a lot to deal with, especially in a company’s early days. If you automate some processes at the very beginning, you will have all your attention to focus on the essential things. This is also important if you want to avoid burning out as a business owner, a common problem many face.
As MightyCall has numerous features that work in-sync to help make sure even calls going to voicemail prove useful for a business, busy entrepreneurs can rest easy knowing their hard work will still leave an impression on their community.
Choose the right MightyCall plan for you and get your customer communications rolling so your business can be as beloved as GoNMF.
